Marco Astorri
ITA / ENG

I am

Sono

Marco Astorri, an entrepreneur.
The difference between managers and entrepreneurs lies in the choices they make.
The entrepreneur not only administers, but creates and takes risks. The true entrepreneur works to innovate and lead to an improvement in things or in people's living conditions. Whatever they do.
An entrepreneur who looks only to his own private gain is not a true entrepreneur because "companies" are such if the development plans include the possibility of giving everything for the company and at the same time risking to lose everything.
My mission is to innovate, research and build new things.
To go where no one has the courage to go.
Only in this way can there be progress.
And it doesn't matter if most of the time the fate of those who innovate is bitter, surrounded by those who are ready to do anything to stop them.
The true entrepreneur never stops and is ready to fight against the
past, against those who speculate, against those who want to keep things as they are.

"There are things that are of such great value that they may not have a price.
For me, one of these is the freedom to work to provide an alternative to polluting plastic made from oil".

 

We succeeded together with the best technicians from all over the world and with a large team of collaborators. Specialists in every sector.
The result of this effort is Bio-on.
However, the company was stopped in 2019 with a speculative attack based on false accusations.
There wasn't even time to commercialize the first products and reach 100% of production.
All of this happened even before justice had ascertained where truth lies.
This should worry everyone.
I founded Bio-on, developed it and opened it up to investors after 12 years of hard work.
We have been "dispossessed" of the possibility of saving the company even before the charges against us were discussed in a court.
These facts worry and frighten me greatly.
How was it possible that all this happened in a democratic country in a market economy and a rule of law?

This video (time 7 min.) was made in 2022 and explains what has been done since 2008 and what happened in 2019.
It is a completely unreleased short document, which highlights a series of facts, part of an immense collection,
the result of 10 years of recordings on the start-up, suddenly massacred by speculative finance and industrial competitors.
Starting with an article by Riccardo Luna, which appeared in 2021 in "la Repubblica",
we went backwards retracing everything that was done from 2008 to 2019, up to the events, provoked by a tiny hedge fund, with allegations that have already been proven false.
A fact that has never happened before in Italy.
In this way, a small financial speculator and a powerful industrial competitor contributed decisively to blocking the second Italian "Unicorn". No institution has protected the company and investors.
How was all this possible?

ITALY, June 13, 2024_RICCARDO LUNA, JOURNALIST (https://it.wikipedia.org/wiki/Riccardo_Luna)

 

"Bio-on literally exploded as a success story, courted by everyone. I remember that, a few days before the end (in 2019), I was invited to a lunch in Milan where some of the most important men in Italian business and finance were lined up to invest in Marco Astorri. And just a few days later, everything came crashing down; all this enthusiasm disappeared in just a few months, and I must say, with a haste that surprised me. On one hand, in Italy, we almost have a character trait of demolishing idols, and Marco Astorri and Bio-on were certainly idols at that time, paying the price for their immediate, rapid, and even dizzying success in terms of numbers. There was an incredible rush to demolish it. Almost as if to say, ‘Well, of course, we're not the country of startups, we're not the country of unicorns, this was a scam, what else could we have expected from Italy?'

 

When the accusation against Bio-on came out on YouTube, I felt bad because I had followed this story for many years. By then, I was following it from a distance, occasionally meeting Marco Astorri, so I wasn't directly involved, but it seemed to me like a really beautiful story that could have even changed Italian entrepreneurship, demonstrating that successful global startups could be made in Italy. Marco is certainly an enthusiast, someone who, as I like to say, chases dreams, but he didn't seem like a fraudster to me, and I thought, ‘Is it possible that I fell for it?' But something didn't add up. What happened was that there was no in-depth investigation; at that point, it was the word of a gentleman on YouTube from New York saying things against the word of the two founders, the administrators, and everyone who had worked at Bio-on. And there was no parity there; I don't think there was, from one point of view, a vendetta against Bio-on, but almost a congenital flaw in Italian journalism, which historically prefers to go along with the prosecutors.

 

The accusation makes more news, the accusation ends up on the front page, the accusation is sensational; the accusation is often already a sentence for us, without any fact-checking, without asking any questions, without trying to rebalance things from the defense's point of view. What Bio-on had found was, in this sense, formidable—one of those products that could have changed the world as Natta's plastic did in the 1960s, with a positive impact on the environment, without having to change our lifestyles, I mean... right? So, ideal. It could, it might, and maybe it could still be a thing of formidable success, and probably this potential, so revolutionary, capable of positively disrupting and destroying an economic balance to create a different one, might have attracted many enemies around Bio-on. It makes sense: those who live off plastics or those who market as bioplastics, bioplastics that are actually not.

 

I would have opened an investigation on the New York person as well, to really understand who the injured party was in that matter, whether Bio-on was a victim or guilty, the suspected party? I don't know; I don't know, but the fact that we're still asking ourselves this question, while in the meantime Bio-on has been bankrupted, doesn't seem ideal to me, neither for the country nor obviously for Bio-on, nor even for the world, given the impact that bioplastic could have had.

 

Certainly, during the trial, connections, friendships, and complicities emerged that were previously unknown and tend to make us read the story in another way. I mean, is it likely that a competitor of Bio-on had an interest in taking it down? Yes. Is it possible that a person who worked with the competitor had a role? Apparently, yes! Now let's see how the trial ends, but I certainly await this verdict with great interest..."